EA: Dead Space 3 gets co-op to appeal to scared women
A new interview with EA’s marketing boss Laura Miele has popped up in which she states that research concluded that the Dead Space franchise was so scary to play that Visceral decided to implemented co-op in Dead Space 3.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.”
“The horror of Dead Space is still all there. It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.”
And she continues her statement which suggests their research is mostly targeted towards married women:
“Personally, I would rather go to scary movie with my husband rather than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”
There you have it. Electronic Arts has changed Dead Space 3 and added co-op in order to make sure married women wouldn’t feel too frightened when playing alone and with co-op can rely on some handsome strong gamenerd to keep them save. Sounds ridiculous, doesn’t it?