EA: Medal of Honor and Battlefield remain very different
In case you’re starting to get confused that Battlefield 3 and Danger Close’s Medal of Honor: Warfighter might be pretty much the same, Electronic Arts’s Frank Gibeau is here to reassure you they’re not.
Both Battlefield 3 and Medal of Honor: Warfighter may be using the Frostbite2 engine, but Gibeau is very clear that EA has very specific designs for both franchises and that they appeal to different audiences. In fact, apparently only half of Medal of Honor community are Battlefield players. This is what he told GameInformer Magazine:
“We are very careful that Battlefield and Medal of Honor stay differentiated,” Gibeau states. “There is an inefficiency to having two different brands coming out alternating like that, there is some upside. You don’t have the annualized, sequel fatigue. With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield. We’re trying to use a sequencing strategy to keep it as fresh and different as possible.”
That doesn’t mean EA would like to have MoH and BF lovers playing both games and the publisher has done some serious research for that wich revealed Medal of Honor fans “liked the brand, more authentic shooters, and the story.” Of course, Battlefield is all about multiplayer. So Gibeau cloncludes:
“The trick is figuring out how to grow both of them together.”
So very right you are dear sir.