If you want to make a game successful at the moment it is released, you need to make the heads of potential buyers so crazy that they will blindly storm their local store for your game. Sony Computer Entertainment UK(SCE UK) knows this and because of that they are reserving two million £ for the advertisements in the UK.

So it seems that around the day that the game will be released, British gamers will be bombarded with advertisement on the internet, in stores, on television and cinema.

Hopefully we can also expect some advertisement here in Belgium :)

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