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25% Ubisoft = 100% EA
Posted on Thursday, 9 August 2007 by Herrdidi, source: Gamesindustry
Electronic Arts has invested its money in other companies. At first, this seems quite normal, but when we take a closer look they appear to be pumping the cash into the competition. The company has now bought about 25% of Ubisoft, which makes EA responisble for a quarter of its decisions. It also becomes the owner of about 15% of the Ubi-capital.
Although EA states to have no plans of joining Ubisofts board, it does seem quite "handy" to own the competition doesn't it?
EA acquired 20 per cent of Ubisoft in 2005, a move that the French publisher described as "hostile".
Speculation of an acquisition by Electronic Arts has refused to go away, with senior Ubisoft executives vocal in their opposition of such a move.
Speculation of an acquisition by Electronic Arts has refused to go away, with senior Ubisoft executives vocal in their opposition of such a move.
Although EA states to have no plans of joining Ubisofts board, it does seem quite "handy" to own the competition doesn't it?
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