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Game Details

Halo 3: ODST

Halo 3: ODST

Available on :
Xbox 360
 
Developed by :
Published by :
Genre :
First Person Shooter

Description

The Halo universe gets expanded by Bungie with this new addition to Halo. This time you won't be playing with Master Chief though!

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Bethesda: Microsoft screwed up Halo 3: ODST marketing

Posted on Tuesday, 22 September 2009 by Speed, source: CloudrulerTemple
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Bethesda's production director Ashley Cheng has stated on his blog that reviewer criticism on Halo 3: ODST is due to Microsoft having screwed up the marketing surrounding the game.

Critics are currently saying that the playing time for the game is a bit on the short side and that the game may be somewhat overpriced, but according to Cheng that's b.s.:
"Because of the waffling, reviewers are now mentioning that Halo ODST may not be worth the price point, that it should've been cheaper, etc... Give me a break.

"First off, most games - especially first person shooters - are anywhere from 5-10 hours. Tops. What makes Halo different from others? You can't just ping Halo ODST for it. I bet if Microsoft hadn't screwed up the marketing messaging, there would less talk about pricing,"
The problem with the pricing came from the fact that originally ODST was pitched as a standalone expansion called Halo: Recon while later on the marketing changed with a new name (Halo 3: ODST) and a new price tag.
"Microsoft and/or Bungie totally bungled the marketing on this,"

"First, saying it was a standalone expansion pack, then coming out and saying wait, no, we're charging full price because - surprise! - we put 'more' stuff in it and it's called Halo ODST now, versus it's original title, Halo Recon.

"Like Microsoft was ever going to sell this for less than full price. It is a new Halo title, it'll sell like hotcakes no matter what,"
I haven't played the game myself so can't comment on that, but in my opinion you always have to judge a title on what it delivers in the end. Not what it was supposed to be or what it could have been.
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