“Why is it that we’ve lost the cultural edge? The reason is that today’s games are not exploiting pop culture. We’re being willingly driven by pop culture,” he said. “We just crawl over one another to get access to IP from other media. In this light you can really start to view the games industry as a marketing arm of the film industry or of the music industry."

Blackley added that with past IP and other people’s IP being exploited there’s nowhere for next year’s sequels to come from and in turn, the industry is forfeiting its ability to create original IP. “That is not a way for us to ever actually become larger than film,” he said