“I’m actually kind of surprised in terms of there even being a question in today’s age around online play and the requirement around that,” said Bridenbecker. “We’ve been doing online gameplay for 15 years now and with World of WarCraft and our roots in Battle.net and now with Diablo 3, it really is just the nature of how things are going, the nature of the industry. When you look at everything you get by having that persistent connection on the servers, you cannot ignore the power and the draw of that.

“Internally I don’t think DRM ever actually came up when we talked about how we want connections to operate. Things that came up were always around the feature-set, the sanctity of the actual game systems like your characters. You’re guaranteeing that there are no hacks, no dupes. All of these things were points of discussion, but the whole copy protection, piracy thing, that’s not really entering into why we want to do it. I’m a huge purveyor of online sites and from my standpoint, I don’t look at DRM solutions and go, ‘Wow, those are awesome.’ I look at those and say, ‘Wow, those kind of suck.’ But if there’s a compelling reason for you to have that online connectivity that enhances the gameplay, that doesn’t suck. That’s awesome.”

“You’ll still be able to have a private game. You’ll still be able to go off and play the game solo and adventure solo. You can opt to bring other people to your world if you want, but that’s up to you.”