"Its certainly not written off by us. PC development has a number of unique challenges that console developers don’t face, but Blizzard is one of the few companies that is there making great PC games. We've spent a lot of time in development focussing on scalablity, on new PC hardware and old. If you were just designing for a console it would be a much easier task."

"We focus on the players and what they want, and in some cases they want digital, and in others they want a retail box. Retail is a vital part of our business - we built wow on largely around the retail channel. And we continue to have quite a bit of focus on retail, we think its really important."