I'm not necessarily a fan of DRM measures. I think sometimes they're almost counter-productive. I can still be persuaded on them, and I completely understand why they exist.

But my initial thought is that DRM is not the answer to the piracy issue.

The video games industry has to learn to operate in a different way. My answer is for us as publishers is to actually sell unfinished games - and to offer the consumer multiple micro-payments to buy elements of the full experience.

That would create an offering that is affordable at retail - but over a period of time may also generate more revenue for the publishers to reinvest in our games.

If these games are pirated, those who get their hands on them won't be able to complete the experience. There will be technology, coding aspects, that will come to bear that will unlock some aspects. Some people will want them and some won't.