Gibeau: If look at the year "Gears of War" shipped the first time, it was one of the best sellers. "Bad Company" has come out and done very well. "Army of Two" sold very well. We've got sequel ideas planned for those. I feel pretty good about that mix right now. "Assassin's Creed," while it was "Prince of Persia" in a different guise and re-imagined, busted into the charts as an original. In any given year we do have sequels. At one point in time those were originals.

The idea is that the performance of the first one is telling. It can change all your assumptions and all your commitments. It has to succeed in the marketplace critically and commercially.

We don’t have a toy deal yet, but we're looking into that.

We're talking with movie studios right now. We have been all along. The difference with this is we need to go in and say, "This is not a $10 million movie." Sure somebody could make it, but that's not what we are looking for. It's an expensive movie. By doing this now, we could have a movie that bridges the gap between the two games.