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In a city where information is heavily monitored, agile couriers called Runners transport sensitive data away from prying eyes. In this seemingly utopian paradise, a crime has been committed, your sister has been framed and now you are being ...

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03-04-09 Review for Pc 09-01-09 Review for Xbox 360

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03-02-11 EA Games: Mirror`s Edge isn't dead6

12-08-10 EA: Singleplayer-only is dead1

11-29-10 EA: Mirror's Edge execution fell short

07-14-09 Mirror’s Edge time trials free for download

06-12-09 EA confirms Mirror's Edge 27

02-26-09 EA: Holiday season getting a bit crowded1

12-20-08 More layoffs at EA

12-10-08 EA to cancel titles and lay off employees2

10-14-08 Mirror's Edge first part in trilogy

09-29-08 Mirror's Edge also gets virtual cups

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EA: Holiday season getting a bit crowded

Posted on Thursday, 26 February 2009 by daffeh, source: GamesIndustry.biz

In an interview with GamesIndustry.biz EA Redwood Shores general manager Glen Schofield decided to play the Mea Culpa card. He admitted that their release strategy of bulking up for the winter and releasing many titles in the Holiday season was maybe getting a bit old.

He seemed to have realised that games like Mirror's Edge might have done better if they weren't released amongst all those games that were just a little bit better.

“The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time,”
...
“I think the industry has finally gone, 'Wow, we could probably just come out just like the movies do'. Movies launch on Christmas day, they launch blockbusters during the summer, and we're now learning that we could probably launch a game at any time, and if it's a good game it will be well received.”

It's about time they realise that a lot of people only buy one or two titles during that season and wait for the prices to drop a bit on those other 15 interesting one. It's crazy that from the end of November until mid January you don't know what to play first and for the rest of the year there are maybe three titles that really interest you.

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1 Comment(s)

StormGuy85

All I can say is that I'd avoid releasing anything even remotely near a Blizzard title as it basically guarantees your game will get overlooked. You gotta queue-dodge their releases :-)

Quote

Posted on 19:28, February 26th 2009