I firmly believe that the way the products we have are going they, need to be connected online. Multiplayer is one form of that.

I volunteer you to speak to EA’s studio heads; they’ll tell you the same thing. They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished.

Online is where the innovation, and the action, is at.