One thing we've realised as a company is that those game developers are happier, more inspired, and seem to be drawing in more talent when we're doing the exciting, creative work. It's simple - people want to be proud of the work they do.

We've always strived to make the best titles, but now as we're changing we also want to have great new properties and really pick up the pace. Also as a business, we really believe that real future is creating new properties and building them up over time