However, he seemed more positive about the idea of a European cut. "In Europe, it's possible that a price reduction could happen prior to the holidays," he continued - echoing predictions from many European market watchers that this spring's US price drops could well be repeated in Europe in early autumn.

Jenson also delivered the company's predictions for hardware and software growth throughout the year - suggesting that while the Xbox and GameCube will sell more strongly in North America, the PS2's performance will be better in Europe, as will the overall growth of the software market.