EA studios president Paul Lee remarked that that the deal is part of EA's strategy to "license cutting edge tools like the Unreal Engine 3 and combine them with [EA's] own systems to create state-of-the-art development technology." Epic vice president Mark Rein added that his company is "obviously thrilled to license Unreal Engine 3 to EA, the world leader in our industry." Neither company has named any games that will make use of the technology going forward.