As the final day of E3 2009 kicked off, the ESA announced that the show played host to more than 41,000 attendees. Last year's invite-only show brought only 5,000 people to the same venue, while the last large-format show, E3 2006, had over 60,000. ESA president Michael Gallagher described this year's show as successful for the group's members and exhibitors "in terms of sales, business development and profile-building."