THQ CFO Edward Zinser said that the game would sidestep the increasingly crowded 2007 holiday season. "We have selected a January 2008 launch window for our new open-world shooter, Frontlines," he revealed during a postearnings analyst call. The game had been slated for release on the PC, Xbox 360, and PlayStation 3 later this year, and is one of several original IPs the publisher is carefully scheduling.