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Description
The online service for the Xbox 360, featuring ao the Xbox Live Arcade downloadservice.
Latest news
10-04-11 Indie dev: XBLA is "excruciating"
12-03-10 Soon on Xbox Live
10-20-10 Xbox Live Silver gets a new name
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Gold Members are a goldmine
Dennis Durkin, head of Microsoft's Interactive Entertainment Business, has said during the Credit Suisse Annual Technology Conference that half of Microsoft's 25 million Xbox Live members have a Gold subscription.
According to Durkin the memberships are a big deal for both the company and its partners.
According to Durkin the memberships are a big deal for both the company and its partners.
“This is a great opportunity for our media partners to stay connected with their customers and to sell them goods that they care about in their home,” he said. “Whether that’s game add-ons, movies, music, or clothing for their avatars, this is a very big business.”
A quick calculation shows that 25 million divided by 2 (50%) multiplied by $60 equals 750 million dollars a year. Not a bad extra for Microsoft. No wonder Sony wanted to set up a similar service with PS Plus :)In other news:
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