“The potential is tremendous and we have thought out the portfolio years in advance,” he said. “I think people will be surprised even in the first year by the variety of experiences you’ll get. The beauty of Natal is that it brings you, male or female, young or old, an experience that everyone can enjoy.

“Whether it’s gaming experiences or lifestyle experiences, everything we’re doing in the design is about thinking of a way anyone can step in front of it and be able to use it in a matter of seconds.

“Sure, we could have done a motion controller if we wanted to, but that’s not who we are. We’re a team that makes big bets. Natal is a big bet, and we think it’s a game changer.”