“Nintendo does have a target to cut absolute emissions by 2 percent each year, but they themselves said they didn’t meet that, and I understand that their emissions actually increased by 6 percent when their sales began to shoot up in 2007.”

What Greenpeace do know about Nintendo is hardly flattering. Kruszewska explains that the company has no take-back policies anywhere in the world except where legislation demands it (take-back being the policy where consumers can discard their old, unwanted or faulty products by returning them to the company through retailers or other collection points.)

“What really struck me was Nintendo’s response when we asked them about this,” says Kruszewska. “They said that their products don’t create waste because… people hang onto them! It’s a very inadequate response, and I’m surprised a serious company like Nintendo would even respond that way.”