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HD-DVD fights back with price drops
Posted on Tuesday, 15 January 2008 by Speed, source: PRNewswire
At CES, The group supporting HD-DVD got a major blow but they're not giving up without a fight.
Toshiba sent out a press release that they're starting an aggressive campaign to turn people over to their side. In short: they're dropping prices:
Toshiba sent out a press release that they're starting an aggressive campaign to turn people over to their side. In short: they're dropping prices:
Effective on January 13, 2008 the MSRP of the entry-model HD-A3
will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end
HD-A35, $299.99.
"While price is one of the consideration elements for the early
adopter, it is a deal-breaker for the mainstream consumer," said Yoshi
Uchiyama, Group Vice President Digital A/V Group. "Consumer sales this
holiday season have proven that the consumer awareness of the HD DVD format
has been elevated and pricing is the most critical determinant in
consumers' purchase decision of
the next generation HD DVD technology. The value HD DVD provides to the
consumer simply cannot be ignored."
Amazon also has a page up with discounted HD-DVD titles that start at $14,99. Expect other shops to follow soon.will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end
HD-A35, $299.99.
"While price is one of the consideration elements for the early
adopter, it is a deal-breaker for the mainstream consumer," said Yoshi
Uchiyama, Group Vice President Digital A/V Group. "Consumer sales this
holiday season have proven that the consumer awareness of the HD DVD format
has been elevated and pricing is the most critical determinant in
consumers' purchase decision of
the next generation HD DVD technology. The value HD DVD provides to the
consumer simply cannot be ignored."
In other news:
4 Comment(s)
Anonymous
Anonymous
daffeh
I'm still all for hd dvd, no drm, no region coding, upgradable players (no abandoned generations), lower end user cost (IF they want, which they didn't up till now) and finished specs.
Anonymous