The report provides detailed analysis into six gamer segments by key behavioral and demographic metrics. According to the report, of the 191 million gamers who personally play games on PC/Mac or video game system, 33 percent are Avid PC Gamers, 22 percent are Secondary Gamers, 20 percent are Avid Console Gamers, 15 percent are Mass Market Gamers, 8 percent are Casual Kid Gamers and 2 percent are Heavy Gamers.

Heavy Gamers dominate with the highest frequency of use, both overall (39.3 hrs/wk of game play on any system) and by system type (23.9 hrs/wk playing consoles, 1.9 hrs playing portables and 13.6 hours playing PC/Mac). After Heavy Gamers, Avid PC Gamers spend the most time on PC/Mac gaming (10.4 hrs/wk), while Avid Console Gamers lead in console use (8.9 hrs/wk) as well as portable use (0.8 hrs/wk).

Heavy Gamers purchased the most titles (13.1 in the past three months), while Avid Console Gamers purchased 1.9 titles, and Mass Market Gamers purchased 2.0 titles.