This time around, and for this specific opportunity, we went with magazine coverage because we believed that was the best way to get the latest information out to our fans in an impartial and unbiased way. If a magazine is going to spend much ink, page space, and especially a cover devoted to a game, they want to make sure, as best as they can, that someone else doesn't "scoop" them and ruin their treat for their readers by publishing everything first. That's fair because the magazine spends time and money to send a writer to our office, work with us on the cover, devotes resources to making the story good, etc. This isn't just DOOM 3, but every game in every magazine is treated the same way.