U-Games
Game Details
Description
The year is 2142, and the dawn of a new Ice age has thrown the world into a panic. The soil not covered by ice can only feed a fraction of the Earth’s population. The math is simple and brutal: some will live, most will die. In Battlefield 2142, ...
Articles
24-11-06 Review for Pc
Related Tags
Most active topics
Latest comments
Latest forum comments
News
IGA responds on Spyware 2142
Gamasutra has had a Q&A with IGA CEO Justin Townsend concerning the recent uprising about the fact that EA's Battlefield 2142 might be having spyware inside.
It seems things aren't as bad as first thought:
So in effect, it works much like standard online advertising that's used on websites
A more detailed explanation can be found over at Gamasutra
It seems things aren't as bad as first thought:
But Townsend made it clear that IGA "does not capture any personally identifiable information" for those playing BF2142.
...
Specifically, IGA's software uses the IP address for geotargeting of in-game ads (so that European ads are not shown to those in the U.S., for example). It also creates a unique user number that's generated locally, and is able to re-identify the gamer when he next appears online.
In addition, IGA's in-game ad solution does capture the time of day that the user started to play each gaming session - Townsend mentioned, as an example, that "if the brief says 'Males 18 to 34'", the ads may only be served between 6pm and 9pm on a weekday evening or similar, to replicate 'primetime' viewing.
...
Specifically, IGA's software uses the IP address for geotargeting of in-game ads (so that European ads are not shown to those in the U.S., for example). It also creates a unique user number that's generated locally, and is able to re-identify the gamer when he next appears online.
In addition, IGA's in-game ad solution does capture the time of day that the user started to play each gaming session - Townsend mentioned, as an example, that "if the brief says 'Males 18 to 34'", the ads may only be served between 6pm and 9pm on a weekday evening or similar, to replicate 'primetime' viewing.
So in effect, it works much like standard online advertising that's used on websites
A more detailed explanation can be found over at Gamasutra
In other news:





12 Comment(s)
Anonymous
If it does work like a "website advert" then surely they are tracking more than just location, web habits for example, so they can advertise something you might buy...
And just on the subject, why has this game got ingame adverts (other than for EA to make cash), we don't go ingames and while shooting people think, hmm could do with a pair of nike trainers....
Anonymous
look at the "add-on's" for BF2, Euro and Armour, total waste of money. Added nothing and very few servers play them anyway.
2142 is an add-on nothing more, don't buy it!
Parallax
I'll just say one word: CRYSIS
Anonymous
WILL BE REG HACKING TONIGHT TO GET THEM OUT.
Anonymous
decypher
Majithise
Anonymous
Anonymous
EA have some servers but 99% are paid for clans.
EA take our money and give us nothing.
Also CRYSIS is made by ubisoft not EA, EA are just the distribitor.
Parallax
EA have some servers but 99% are paid for clans.
EA take our money and give us nothing.
Also CRYSIS is made by ubisoft not EA, EA are just the distribitor.
Crysis is being made (DEVELOPED) by CRYTEK.
Crysis is being distributed (PUBLISHED) by EA.
Ubisoft has NADA to do with it.
And FYI, most BF2 servers are being run by EA indirectly. They have enforced a set of silly rules which must be met in order for the server to be ranked, which are hardcoded in the executable so they cannot be changed. With the whole ranking system EA has ensured a lot of extra money in their pockets, by keeping the price virtually high through their exclusive ranked-providers.
Anonymous
They make me pay to be spied on and make them even more money ?
FUCK THEM !
Anonymous