FastCompany payed a visit to Electronic Arts and posted their findings in their latest article[BLOCK]Much of EA's lineup bears a striking resemblance to a multiplex marquee, with games pegged to the latest Harry Potter, Lord of the Rings, and James Bond movies. Best-selling sports "franchises" such as FIFA Soccer, Madden NFL, and NBA Live offer new versions each respective season. And The Sims, which is now the best-selling PC game of all time, has branched out to the Web with its first online edition.

But EA is more than just a successful company in a glamorous industry. It is a model of successful management for companies in any industry. Lots of organizations struggle to turn ideas into blockbuster products. EA pulls it off by honing the way that it develops and markets games: by thinking of its products as emotional, cinematic experiences, not toys. By allowing its 12 studios the freedom to innovate while instilling the discipline to meet deadlines. And by not taking its success for granted. "Every time we ship a game, we're as nervous as someone who's on Broadway for the first time," says EA president and COO John Riccitiello. "Every time we do it."[/BLOCK]

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