At a recent EA Community Event, Moore said the company is looking at "Any way that we can play and make games easier and more intuitive, that takes the intimidation factor away from what is a pretty complex device now when you look at the controller."

"Shoulder buttons, triggers, analog sticks, d-pads - I mean, there's a lot going on there."

So is Microsoft looking for a solution to the problem of overly-complex controllers? Well, "We're doing a lot of stuff there," Moore said - but "Nothing that we're ready to talk about".

He went on to say that Microsoft is "not going to force anything that is not going to be intuitive and innovative" - which could suggest that the company is unlikely to follow in Sony and Nintendo's footsteps by producing a motion-sensing controller.