“Shortly after the Wii console was released, people in the gaming media and game enthusiasts started recognising the Wii console as a casual machine aimed toward families, and placed game consoles by Microsoft and Sony in a very similar light with each other, saying these are machines aimed towards those who passionately play games,”

“It was a categorization between games that were aimed towards core, and casual. I’ve been having a sense of disagreement as I personally think the definition of a core gamer is much wider, namely, someone who has a much wider range of interests, someone who enthusiastically plays many types of games that challenge different creative directions.”

“On the other hand, I certainly do not think that Wii was able to cater to every gamer’s needs, so that’s also something I wanted to resolve. The keyword for our presentation at this year’s E3 is “Deeper and Wider”. With Wii U, I would like to offer this proposal with that concept.

“Of course, with the Wii console I’m sure everyone would agree that we tried really hard to go wider, but even though we worked aggressively to go deeper in certain areas, the general public’s impression that Nintendo was casual grew as time went by. ”