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Iwata: don't blame piracy for poor sales
Nintendo CEO Satoru Iwata is the last big shot gaming CEO with a working brain in this industry?
During a recent investor call Q&A the man said that although piracy is something that should be tackled as much as possible whenever new hardware gets released, it shouldn't be seen as the sole reason for low sales.
During a recent investor call Q&A the man said that although piracy is something that should be tackled as much as possible whenever new hardware gets released, it shouldn't be seen as the sole reason for low sales.
"I do not think we should attribute bad software sales solely to piracy.
"Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart."
"So, we would like to consider it from both perspectives simultaneously. It is true there is always the influence of piracy, but it is important for us to increase the number of our consumers who are willing to shell out their money to purchase our products."
"Of course, as a responsibility of the platform holder, we will tackle piracy. For example, when we launch new hardware, such as Nintendo 3DS, it is a good opportunity to beef up the countermeasures, and we are actually working on that now."
Games like Super Mario Galaxy 2 and Pokémon Black/White seem to prove his point with over 4 million sales already."Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart."
"So, we would like to consider it from both perspectives simultaneously. It is true there is always the influence of piracy, but it is important for us to increase the number of our consumers who are willing to shell out their money to purchase our products."
"Of course, as a responsibility of the platform holder, we will tackle piracy. For example, when we launch new hardware, such as Nintendo 3DS, it is a good opportunity to beef up the countermeasures, and we are actually working on that now."
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