"I just don't think the games gaming press or core gamers would enjoy all necessarily come down to whether you're shooting something. If you think about a game like Mario Bros., would you say Mario Bros. is a core or casual game? That's exactly what we're doing with the Kinect products."

"But if you look at River Rush, from Kinect Adventures, that in a lot of ways is like a platformer game. It's all the same things you see in platformer games. The way you summed up how you would feel about Mario Bros. is exactly the way we look at the Kinect games. There's the core gaming depth and skills, and the casual approachability that lets you get into it and play it right away. That's what we focus on in all of the gameplay. When we say games are approachable, it doesn't mean shallow. It just means you can get in and experience the game for what it is."