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Kinect launch in Japan not really that great

Posted on Saturday, 20 November 2010 by Speed, source: Kotaku
Kotaku is reporting that the launch of Microsoft's motion controller, Kinect, wasn't as big of a success as it was in North America or Europe. A bit as could have been expected.
At electronics stores and toy shops, there were clear notices on windows for customers lining up for the Kamen Rider toys going on sale on November 20. At the stores that carry Kinect, there weren't such notices — it's as if Japanese retail has given up. That's a shame, because Kinect seems to be a truly interesting product.

In some stores, such as where Microsoft held the Kinect launch in Akihabara, there were obvious Kinect displays, and consumers could easily find the product.

In other stores, such as a very large electronics store in North Osaka, there were only Kinect pamphlets in the bottom row of the Kinect aisle. Consumers had to ask at the counter if the store had Kinect in store — something that doesn't exactly make for easy shopping — and clerks then had look in the stock room. Several clerks I asked weren't even quite sure what Kinect was and had to check with their supervisors.
Microsoft is having difficulty getting its Xbox360 off the ground still in Japan and it doesn't seem like Kinect is going to change that. While that's a bad thing for Microsoft, it's even worse for Japanese development studios.

After all, how are they going to focus on games that need to appeal to gamers in both the East and the West, when they can't relate to their own people to find out what people like to play on Kinect?
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