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Game Details
Deus Ex: Human Revolution
Available on :
Pc
Xbox 360
Playstation 3
Xbox 360
Playstation 3
Developed by :
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Genre :
First Person Shooter
Description
In DEUS EX: HUMAN REVOLUTION you play Adam Jensen, a security specialist, handpicked to oversee the defense of one of America's most experimental biotechnology firms. But when a black ops team breaks in and kills the scientists you were hired to ...
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09-05-11 UK Charts: Deus Ex beats Driver
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Konami: "Stop price drops on new games"
Konami has warned retailers in the UK they should stop the price war on games as otherwise they'll become less important as sales area than the rest of the big European countries.
Kunio Neo, head of Konami in Europe, said that the UK is in trouble while a country like Germany is getting great results.
His statement arrives while in the UK the new and excellent Deus Ex: Human Revolution is being sold for only 21 pounds.
Retailers themselves say they have no other choice due to the fierce competition and that price determines a lot.
What nobody seems to realise is that no doubt many gamers from the mainland order their games in the UK over the internet. Something shops in the UK may be happy with, but local retailers will like a lot less.
His statement arrives while in the UK the new and excellent Deus Ex: Human Revolution is being sold for only 21 pounds.
UK games pricing is very poor. Retailers are always reducing prices and the profits for publishers are getting smaller. The UK is really suffering.
We’re based in Germany and despite the economic conditions in many other countries, Germany is doing alright. So we’re not as affected as a US publisher that has a UK office. They’re suffering because they focus their sales on the UK.
Another publisher, however, finds that there are also advantages on this price war.We’re based in Germany and despite the economic conditions in many other countries, Germany is doing alright. So we’re not as affected as a US publisher that has a UK office. They’re suffering because they focus their sales on the UK.
I am envious of my opposite numbers in France and Germany – they never have to have the conversations I have. I get many calls giving me grief when our games are discounted, but there’s nothing I can do. Legally I can’t make them put prices up.
While it can be frustrating, the result is that we do sell more boxes. Other firms talk about devaluing the market, but I bet they don’t mind when they see how many extra units they’ve shifted. The sheer number of UK games retailers means shops are having to be more aggressive with prices.
So the advantage is that more volume gets sold, even if the returns are lower. And also in the first place it's the retailers making less profit, even if they try to make up for that through the publishers.While it can be frustrating, the result is that we do sell more boxes. Other firms talk about devaluing the market, but I bet they don’t mind when they see how many extra units they’ve shifted. The sheer number of UK games retailers means shops are having to be more aggressive with prices.
Retailers themselves say they have no other choice due to the fierce competition and that price determines a lot.
What nobody seems to realise is that no doubt many gamers from the mainland order their games in the UK over the internet. Something shops in the UK may be happy with, but local retailers will like a lot less.
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