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The Lord of the Rings Online: Shadows of Angmar will allow players to forge heroic legacies in the ongoing struggle for Middle-earth. Gamers of all levels will establish their unique reputations, explore incredibly detailed realms and join ...

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LOTR Online earns three times more money being free

Posted on Friday, 7 January 2011 by Speed, source: tentonhammer

Turbine has announced that they've managed to triple the revenue of their MMO, The Lord of the Rings Online, since they've decided to make it free to play.

Executive producer Kate Paiz and communications director Adam Mersky said this during an interview in a podcast.

Since the F2P strategy they've managed to attract a lot of new players and the total amount of gamers grew with one million, while 20% of their previous subscribers also returned. Also about 400% more players are active than before while also the amount of active gamers at the same time made a spectacular jump.

More than enough reason to check out some "free" game fun in the world of Tolkien if you ask us.

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