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MS thinking about next Xbox

Posted on Wednesday, 18 June 2008 by Herrdidi, source: Venturebeat
Robbie Bach, one of the top managers at Microsoft, has told Venturebeat that the company has already been working on the new Xbox for some time now, even before the launch of the X360. On the other hand he also mentioned they expect a long life for their current console.

"We start thinking about the next generation before we shipped the Xbox 360,"

"Our view is we will be selling Xbox 360 for a long time. We are always working on new technologies. We have people working on those."
If the new Microsoft machine will appear as a first on the market again obviously can't be predicted yet, but the success of the early Xbox 360 launch hasn't gone unnoticed by the MS staff.

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"Too early to tell." But he added, "If you take the question of whether it was the right thing to try to be first, the answer to that is definitely yes. It has given us a leg up in a number of places that are super important. It has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly.

Last time around it was all a happy accident, according to Bach. "The truth is when we set that date, we didn’t do it to be first. We thought Sony would ship at that point. But they slipped a year."
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