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Game Details
Call of Duty: Modern Warfare 2
Available on :
Pc
Xbox 360
Playstation 3
Xbox 360
Playstation 3
Developed by :
Published by :
Genre :
First Person Shooter
Description
The sequel to the award winning and best-selling FPS Call of Duty 4: Modern Warfare.
Articles
27-11-09 Review for Playstation 3
Latest news
12-22-10 Activision sues EA for conspiracy
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News
MW2 Stimulus Package cost £1 million to market
If you're wondering why Activision - Blizzard is charging you $3 per map for the Call of Duty: Modern Warfare 2 Stimulus Package, here's the answer. The publisher has spent £1 million in the UK on marketing for it.
Personally I would prefer less marketing and free DLC and I think I'm not the only one.
Activision’s marketing director for UK and Ireland David Tyler said: “We are excited about the content of the Stimulus Package and our gamers are going to be blown away by the new maps.
“Our partners are playing a crucial role in driving the Stimulus Package message out to consumers through their in-store activation.
“Retailers are fully on board to ensure they secure their share of the commercial opportunity that is being created. The key behind all of this as usual, is having great content.”
Seeing as this is only for the UK, you can wonder how much Activision spent in total to market this pack worldwide.“Our partners are playing a crucial role in driving the Stimulus Package message out to consumers through their in-store activation.
“Retailers are fully on board to ensure they secure their share of the commercial opportunity that is being created. The key behind all of this as usual, is having great content.”
Personally I would prefer less marketing and free DLC and I think I'm not the only one.
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