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Microsoft: exclusives not important

Posted on Tuesday, 2 September 2008 by Speed, source: Gamerush
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Gamerush translated a Golem.de interview with Boris Schneider-Johne, product manager for Xbox 360 at Microsoft Germany, where the man stated that exclusivity of game titles is becoming less and less important.

In the past, in the eighties and nineties, that was a major issue. I remember the big ‘Mario vs. Sonic’ debates. What we see today is that the influence of exclusive titles on the sales curves becomes ever smaller,”

"Electronic Arts or Activision can have a business model of rarely developing for a console exclusively. Therefore, the exclusive title is a little less important.”
I must say I tend to agree. Bringing a game exclusively to one platform is bad business for a games publisher unless he gets a ton of money for it from the console maker which should already cover almost all expenses made on development.
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