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Microsoft not ready for concurrent retail and digital, natal first
Posted on Friday, 31 July 2009 by daffeh, source: Fastcompany
fastcompany grilled Microsoft VP Shane Kim about their future plans.
It seems that MS is betting on both digital distribution and Natal, with a preference toward the latter.
When asked about their new digital distribution platform called "Games on Demand" which launches whit the upcoming new dashboard and whether they are ready to release a digital copy on the same day as they go to retail, Kim answered:
Next stop, Natal. More specifically, why we should believe that launching Natal is as much of a deal as launching a new console or a big tier one title.
It seems that MS is betting on both digital distribution and Natal, with a preference toward the latter.
When asked about their new digital distribution platform called "Games on Demand" which launches whit the upcoming new dashboard and whether they are ready to release a digital copy on the same day as they go to retail, Kim answered:
There are a lot of complex issues to deal with here, especially if you start talking about day-and-date release with retail availability--which is not something that we're talking about at all, today. And publishers have to do some technical work in order to enable this. There will be decisions that publishers have to make from a business standpoint. But when it comes to us saying we want Games on Demand to enable day-and-date release of new titles, then there's certainly a lot of work we would need to go through. We're not anywhere close to that world today. We have great relationships with the retail channel--they're important partners. We sell a lot of hardware and software through retail channels. We have to be smart about how we approach this business.
Looks to me like they are also afraid to stir up some nasty business with the big retailing overlords.Next stop, Natal. More specifically, why we should believe that launching Natal is as much of a deal as launching a new console or a big tier one title.
Project Natal is something that doesn't come along very often in our industry. It's captured the imagination of people all over the world, in our industry and outside it. We look at it as a game-changer. It's less about competing with Sony and Nintendo, and more about breaking down the barriers to the industry and inviting the hundreds of millions of people who don't participate in what we do to come enjoy what Xbox 360 and Xbox Live have to offer. I've been lucky enough to be here for the launch of Xbox 360, Halo 2, and Halo 3, and this is going to be just as big in terms of consumer excitement, importance to the industry, and certainly importance to Microsoft.
I still don't know though. Natal seems like some big hocus-pocus trick to cover up the fact that the 360 is getting old. I can't really see myself playing Gears of War 3 online without a frigging controller. I've literally screamed at my 360 for not having a mouse and a keyboard. I can't imagine what I'll do to the poor thing when I don't even have a controller to calm my nerves with. In other news:





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