The PlayStation 3 is among us and Microsoft realizes this. To recall the consumers and journalists that the Xbox360 has its own benefits too, the marketing people came up with a rather funny campaign.

For example, chairs with the url http://www.shkyw.org printed on them, were given to the people waiting in line at the Virgin MegaStore. Of course SHKYW stands for Shouldn't Have Kept You Waiting.

British journalists received 168 cans of beer with the message that they're better ways to spend £146, the difference in price between the two top models of both consoles.

In Paris, where the PS3 was released near the Seine, a boat passed by 'by accident' with the text "Xbox 360 (heart) you" on it. A movie of this is available right here.

If only all marketing people were as creative in promoting their products...

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