“We are going back to Mythic Entertainment,” said Mark Jacobs, the VP and General Manager of EA Mythic. “I’ve always been a believer of separate branding,”

“I think that this is a wonderful example of how things at EA are changing,” he continued, “both John (Riccitiello, CEO of EA) and Frank (Gibeau, EA) have spoken multiple times about city states, more freedom, that sort of thing and I think this is an obvious example.”