2K Sports announced today that the hugely popular and #1 selling basketball video game, NBA® 2K10, has sold over 2 million units worldwide, marking a phenomenal +60% increase in sales* over the same time period last year for NBA® 2K9. With the all-new My Player career mode and critically acclaimed NBA Today feature, NBA 2K10 continues to be the #1 rated NBA simulation** for the ninth consecutive year.

"We're proud of what we've accomplished this year with NBA 2K10, and this milestone is another fantastic reason to celebrate the 10th anniversary of the NBA 2K franchise," said Christoph Hartmann, president of 2K. "We would like to thank all of our loyal fans for their dedicated support and look forward to the continued success of this title."