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Xbox 360 related posts.
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09-02-08 Microsoft: exclusives not important
08-02-08 X360 price cuts for US in September?
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Pachter: New X360 price drop would make sense
Posted on Friday, 27 June 2008 by Speed, source: Gamesindustry.biz
"Putting Microsoft's cost advantage together with Sony's reticence to lose more money, it's easy to conclude that you will see Microsoft reverse course and be a price leader."
Pachter acknowledged that there are other factors at play - primarily the fact that the PS3 is outselling the 360 in Europe by a lot and in the US by a little. With the launch of Metal Gear Solid 4 helping Sony on the software side, Microsoft may feel it is time to differentiate the consoles based upon the price.
Another price cut indeed sounds pretty good and with Microsoft EMEA’s European VP of strategic marketing for interactive entertainment David Gosen saying that the company will be investing big to win in Europe makes it sound all the more plausiblePachter acknowledged that there are other factors at play - primarily the fact that the PS3 is outselling the 360 in Europe by a lot and in the US by a little. With the launch of Metal Gear Solid 4 helping Sony on the software side, Microsoft may feel it is time to differentiate the consoles based upon the price.
“We are going to invest to win in Europe. There is no question about that.We understand the challenge in the region. We understand what we need to do to continue to drive the growth of the business. What we need to do is not just pay lip service to this but really invest.”
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