I sincerely regret the choice of words in my response to Geoff Keighley's question in last week's Bonus Round, where I said that Sony is "ripping off" the consumer by pricing the PSP Go at $249.99. I made a poor choice of words, and I do NOT think that Sony is doing anything nefarious in choosing their pricing strategy.

The company has the right to price its products at a point that they think is competitive, and has no obligation to sell products at lower than a competitive price. They have been subsidizing purchases of the PS3 since launch, to the tune of 22 million sold at a loss of $100 or more apiece (on average), so if they are able to make a profit on the PSP Go, more power to them.

They are pricing at a point that positions the PSP Go competitively with the iPod Touch, and the PSP Go arguably has much more value than the Apple product. Notwithstanding my view that the price point is too high to generate more than a few million units sold, I really think my comment was unfair

"I'm sorry to say it, I don't want to get bad fan mail from the Sony fanboys, but Sony is ripping off the consumer until they sell a couple of million,"

"Disc assembly for UMD costs more than 16GB of Flash does," he added. "So this new device doesn't cost them as much to make as the PSP-3000 and they've jacked the price up USD 80. And if consumers don't buy it then the price is going to come down. They're making a lot more money on the PSP Go than the PSP-3000."

"This year's show is 'packaged goods are going away'. Half of all gaming purchases ten years from now are going to be digital. You can see it coming for the first time ever, the console manufacturers are behind it,"