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Pachter: Sony and MS are bending the truth

Posted on Monday, 29 November 2010 by Speed, source: IncGamers
Do you believe Sony and Microsoft are indeed selling more motion controllers than they can supply us with? Well, Wedbush Morgan analyst Michael Pachter doesn't.

Pachter is convinced that both companies are sending out messages of stocks running out, just to keep demand high, and getting people excited about something that in reality isn't as fantastic as both companies would like you to believe:
“Yes, I think both companies would very much like for consumers to believe that their devices are highly sought after and difficult to obtain. That usually works to spur demand.

“Sony shipped 2.5 million units in the U.S. and Europe, and their sales are nowhere near that level, so I'm not sure how they can reconcile the fact that units shipped far exceed units sold.”

“I do think that Microsoft is managing supply a bit better, and keeping standalone Kinect supply tight to make sure that there is a steady supply through Christmas. They have shipped a lot of console bundles, to ensure that the eBay price doesn't get above $300 for the standalone unit, but supply of the standalone remains tight.”

“Sony are trying the same strategy as Microsoft with Kinect, making sure that there are plenty of bundles, but controlling supply of the standalone controllers.”
Seeing as this is a typical marketing trick, I wouldn't be surprised at all if Pachter is right about this.
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