People have a certain opinion of the game, that it's mindless or old school. We have an amazing ratio of people who are converted when they touch Bulletstorm. I've seen people playing Bulletstorm at E3 and other shows, and 98 per cent come away being fans.

Maybe not addicts, but they really enjoyed what they experienced because of the tight controls and the refined gameplay. That's step number one for us.

Step number two is, because of the fun elements we have, the over-the-top gameplay, people start throwing around words like old school or mindless. Old school, maybe that's fine, maybe that's not, but mindless is something that bothers me a lot.
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The story is way more engaging, serious and, basically, good, than what people expect. We've already witnessed that in a couple of focus tests. They said they had no idea we have so much dialogue, character interactions, surprises and twists in the plot, unexpected events and big blockbuster moments in the game. This is the message we're trying to sell to people.

Those that call Bulletstorm a brainless shooter are wrong.