Willits was also more candid about the reasons behind Quake IV's no-show. "We've been trying not to whip people into a frenzy with [Quake IV]," he said. "When we show the game, we want it to be something that's really impressive for the people who have been waiting for it." Willits also admitted the unforgiving nature of today's gamer. "The guys who love you the most are also the people who will blast you the hardest if you piss them off," he said.