"Halo 3 is much more than a video game release; it's the biggest entertainment event of the year," said Peter Moore, corporate vice president of Microsoft's Interactive Entertainment Business, who, if you remember, said essentially the same thing about Halo 2 when it released three years ago. "On September 25, we intend to deliver a finale that will go down in entertainment history and leave people around the world with an experience that will be shared and enjoyed for years to come."