Electronic Arts, the world's biggest video game publisher, is considering an interactive TV show that would let viewers control the actions of the characters as in its popular game "The Sims."

"One idea could be that you're controlling a family, telling them when to go to the kitchen and when to go to the bedroom, and with this mechanism you have gamers all over the world 'playing the show'," said Jan Bolz, vice president of marketing and sales for EA Europe.

The proposed show, which might involve viewers voting on possible actions, is still in the early stages, but EA confirmed it is in talks with several TV production companies. Bolz declined to disclose any additional details.