The problem was that Sony has been taking a huge hit on the sale of every PS3 since the console launched.

They may have won the format war and killed HDDVD but at what cost? Personally I think Blu-ray is still 2-3 years away from becoming mainstream or even close to overtaking DVD as the mainstream format. Unfortunately for them, they took a gamble during a period of time where the world economy is weak and investor confidence is already very low.

The only way to speed up the bluray would be to reduce the prices of the films. £15 - £25 is a huge price to pay for a film. Not just in the current climate but in general most people will not pay that much money

Considering that sony has the licenses to bluray i doubt in time they at going to be hurting that much. They will make it up in time 10 fold when bluray cds come down and people start buying. This will happen in the next 5 years I think, Poeple in the US this year are being forced to buy boxes for the new digital signal and alot of them instead of buying a 60$ box for a old tv, they are buying new tv. So i think in time they will be get on bluray .