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Playstation 3 related posts.
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12-05-11 PlayStation 3 to be aimed at Kids
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Sony: PS3 is finally profitable!
Sony Entertainment's president of worldwide studios, Shuhei Yoshida, has said in an interview that the Playstation 3 has finally become profitable for the company:
"This year is the first time that we are able to cover the cost of the PlayStation 3," Yoshida said. "We aren't making huge money from hardware, but we aren't bleeding like we used to."
Yoshida also said that we shouldn't be looking at price cuts anytime soon but the company is instead looking at releasing more special bundles:"When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand," he explained. "At the moment, we are trying to catch up our production."
"We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop,"
"We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop,"
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