"In an industry that's certainly had its challenges this year, we like to say that the environment where PlayStation wins is best for this industry,"

"We have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to either select regions or to select consumer audiences.

"... We don't have unlimited money, we cater to a more mass market audience. I think we're willing to take a little bit more risk than a competitor like Nintendo is and ultimately we deliver to the masses on a worldwide basis and that's what we've done for the last 15 years."