For the uninitiated, can you please explain what the Project Zero series is about? How would you say it differs from other horror games like Resident Evil or Silent Hill, for example?

Both Resident Evil and Silent Hill are horror games. However, their nature is different from our Project Zero series. The Project Zero games are the condensed essence of Japanese horror, and are all based upon Japanese ghost stories. Project Zero 3 (PZ3) takes place in an abandoned manor in Japan, the architecture of which follows a traditional Japanese form. In Japanese horror, fear is not simply generated through surprise; the silence and suspense in-between the action is important too. This silence makes the player's fear build in his or her mind. Japanese horror is always designed this way.